Formula 1 exclusive supplier

  • Pirelli chosen as exclusive supplier for the 2011-2013 period
  • Pirelli provides the teams with six different types of tyres for the entire season
  • Communication resources to sustain developing economies such as Latin America and the Asia- Pacific areas

On June 23, 2010, the FIA (Fédération Internationale de l’Automobile), the teams, represented by FOTA (Formula One Team Association), and the Formula 1 organisation, represented by FOM (Formula One Management), chose Pirelli as their exclusive supplier, after approving the solutions proposed by the Italian Group aimed at guaranteeing technological and qualitative continuity to the competitive teams.

In accordance with current Formula 1 regulations issued by FIA, the supply agreement envisages that Pirelli provide the teams with six different types of tyres for the entire season: four slick type tyres, made of different compounds for use in races on dry asphalt; one rain tyre, developed for heavy rain; and an intermediate type tyre for use on damp asphalt and in light rain.

The new global economic situation has imposed a realistic, collaborative approach for sharing the industrial and logistic costs related to supply of the tyres with the teams. Pirelli’s return to Formula 1 originated with the prospect, previously agreed with the teams, to undertake wide-ranging research on technically innovative solutions for technological evolution of current tyres in various contexts. Pirelli has also been engaged as exclusive supplier to the GP2 Series World Championship for the three-year period 2011-2013.
The Company’s upcoming participation in these championships comes on top of its participation in the GP3 Series since 2010, making Pirelli the official supplier for the most prestigious one-seater car races in the world.

Pirelli will also invest in advertising to promote the industrial and technological commitment required for participation in Formula 1, dedicating resources previously budgeted by the Company for this new venture. This advertising will focus primarily in support of the expected growth by Pirelli operations in developing economies such as Latin America and the Asia- Pacific areas, where numerous Formula 1 events are scheduled to be held.

Formula 1 will thus become an important driving force for further promotion of the Pirelli brand and its commercial and industrial growth, without involving any changes to the Company’s business and financial plans. The global visibility resulting from Formula 1 media coverage and brand promotion activities closely linked to the Company’s core business will enable Pirelli to maximise the return on its advertising investment.

The Formula 1 supply agreement crowns the long-standing commitment of Pirelli to car racing, dating back to 1907, when the Italian Group won the Peking-Paris Raid. Pirelli is currently the exclusive supplier to the world’s most important car and motorcycle races, such as the GP3 World Championship, the WRC World Rally Championship, the Rolex Sports Car Series in North America, the Superbike World Championship and the Motocross World Championship. It is also involved in over 70 other national and international championships.