Pirelli 2010 | Financial Report |

VISION

M. Tronchetti Provera / Chairman & CEO

Pirelli in 2010

Transforming into a pure tyre company

Brand strenghtening: € 1.8 billion estimated value (Interbrand)

More competitive manufacturing structure

International and strongly motivated management

Exclusive tyre supplier for 2011-2013

Pirelli in 2015

More and more a Premium Player

Increasing exposure to areas of rapid growth

More efficient through new sites or new machinery

Profitability equally balanced between geographical areas

Press releases, videos and pictures download, archive

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Premium products leader

Latin America premium leader

75% of Pirelli production is located in rapidly developing countries

Strong innovation commitment: 3.1% R&D expenses on revenues

FACTS

F. Gori / Pirelli COO

FIGURES

V. Leone / Investor Relations

INTERACTIVE GROWTH METER

PIRELLI

Premium, fast growing market exposure and effective pricing policy: the growth drivers

+19.2% from 2009

Revenues € 4,848.4 mln 98% TYRE

A positive net result notwithstanding the negative impact on accounts

+63%from 2009

Ebit€ 408 mlnPirelli Tyre ROS 9.5%

Excellent financial structure:
22% debt/equity ratio

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€ 528.8 mln (12/31/2009)

Net Financial
Debt position € 455.6 mil